Silver Engineering — Industrial services site engineered for SEO
Industrial engineering firm needed a fast-loading site that ranked for niche commercial queries.
Client
Silver Engineering
Industry
Industrial / Manufacturing
Timeline
3 weeks
Result
Top-3 rankings achieved for primary commercial keywords
Services
Stack
The challenge
Silver Engineering serves a B2B industrial market with very specific search intent. Their old site was on shared hosting, slow, and invisible to Google.
The brief
B2B industrial buyers research methodically. The Silver Engineering site needed to load instantly, present technical credibility, and rank for keyword phrases their buyers actually search.
What we built
- Static HTML build — no framework overhead, zero JavaScript on content pages
- Optimized images — AVIF first, WebP fallback, hand-cropped for layout
- Schema markup — Organization, LocalBusiness, Service schemas on every relevant page
- Service-page depth — each capability got a dedicated page targeting one buyer keyword
- Structured data — sitemap, robots.txt, canonical URLs, hreflang where relevant
Outcome
Top-3 rankings achieved for primary commercial keywords within 4 months. Inbound qualified leads are now a measurable channel.